Media Kit That Books Meetings — Playbook #2

Media Kit That Books Meetings — Playbook #2. We’ll focus on small systems that turn traffic into subscribers, customers, and fans—on repeat.

Use tools that remove decisions, not add them; automation comes after a working process.

Steps

1. Iterate packages — Tweak deliverables and pricing based on closes, not guesses.
2. Define the primary outcome — Choose one metric to move this month (subs, CTR, sales).
3. Build a tiny funnel — Platform post → link‑in‑bio → quick win → next step.
4. Schedule weekly review — Decide one change: hook, CTA order, or offer.

Why this matters: Tweak deliverables and pricing based on closes, not guesses. It turns creativity into a system that earns even on slow weeks.

Why this matters: Choose one metric to move this month (subs, CTR, sales). It turns creativity into a system that earns even on slow weeks.

Why this matters: Platform post → link‑in‑bio → quick win → next step. It turns creativity into a system that earns even on slow weeks.

Why this matters: Decide one change: hook, CTA order, or offer. It turns creativity into a system that earns even on slow weeks.

Toolkit

• Tracking sheet — Weekly inputs/outputs so decisions stay grounded.
• Link page map — Primary + two secondary CTAs; proof row; UTM per link.
• Content pillars — 3 themes you can deliver consistently.

How to use: Weekly inputs/outputs so decisions stay grounded. Start simple; refine when a change actually improves results.

How to use: Primary + two secondary CTAs; proof row; UTM per link. Start simple; refine when a change actually improves results.

How to use: 3 themes you can deliver consistently. Start simple; refine when a change actually improves results.

Example

Weekly reviews cut editing time by 25% and lifted YouTube CTR by 1.2 points.

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