Tracking Links with UTM Discipline
Tracking Links with UTM Discipline. We’ll focus on small systems that turn traffic into subscribers, customers, and fans—on repeat.
Growth compounds when content and CTAs work together—one clear promise per platform.
Steps
- Iterate packages — Tweak deliverables and pricing based on closes, not guesses.
- Build a tiny funnel — Platform post → link‑in‑bio → quick win → next step.
- Schedule weekly review — Decide one change: hook, CTA order, or offer.
- Define the primary outcome — Choose one metric to move this month (subs, CTR, sales).
- Publish proof — Share before/after screenshots; trust compounds.
Why this matters: Tweak deliverables and pricing based on closes, not guesses. It turns creativity into a system that earns even on slow weeks.
Why this matters: Platform post → link‑in‑bio → quick win → next step. It turns creativity into a system that earns even on slow weeks.
Why this matters: Decide one change: hook, CTA order, or offer. It turns creativity into a system that earns even on slow weeks.
Why this matters: Choose one metric to move this month (subs, CTR, sales). It turns creativity into a system that earns even on slow weeks.
Why this matters: Share before/after screenshots; trust compounds. It turns creativity into a system that earns even on slow weeks.
Toolkit
- Tracking sheet — Weekly inputs/outputs so decisions stay grounded.
- Link page map — Primary + two secondary CTAs; proof row; UTM per link.
- Rate card tiers — Bronze/Silver/Gold with clear deliverables.
How to use: Weekly inputs/outputs so decisions stay grounded. Start simple; refine when a change actually improves results.
How to use: Primary + two secondary CTAs; proof row; UTM per link. Start simple; refine when a change actually improves results.
How to use: Bronze/Silver/Gold with clear deliverables. Start simple; refine when a change actually improves results.
Example
A creator raised rates 30% after packaging deliverables—close rate improved because choices were clear.
Related Articles
- Link‑in‑Bio That Converts — Guide #2
- Negotiating Usage & Exclusivity — Pro Tips #2
- Case Study: 1‑Link Page → 2x Email Opt‑ins — Pro Tips #2
- Link‑in‑Bio That Converts — Field Notes #2
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