Case Study: 1‑Link Page → 2x Email Opt‑ins
Case Study: 1‑Link Page → 2x Email Opt‑ins. We’ll focus on small systems that turn traffic into subscribers, customers, and fans—on repeat.
Great deals align incentives; rate cards set anchors, packages close faster.
Steps
- Define the primary outcome — Choose one metric to move this month (subs, CTR, sales).
- Publish proof — Share before/after screenshots; trust compounds.
- Iterate packages — Tweak deliverables and pricing based on closes, not guesses.
- Build a tiny funnel — Platform post → link‑in‑bio → quick win → next step.
Why this matters: Choose one metric to move this month (subs, CTR, sales). It turns creativity into a system that earns even on slow weeks.
Why this matters: Share before/after screenshots; trust compounds. It turns creativity into a system that earns even on slow weeks.
Why this matters: Tweak deliverables and pricing based on closes, not guesses. It turns creativity into a system that earns even on slow weeks.
Why this matters: Platform post → link‑in‑bio → quick win → next step. It turns creativity into a system that earns even on slow weeks.
Toolkit
- Rate card tiers — Bronze/Silver/Gold with clear deliverables.
- Link page map — Primary + two secondary CTAs; proof row; UTM per link.
- Content pillars — 3 themes you can deliver consistently.
How to use: Bronze/Silver/Gold with clear deliverables. Start simple; refine when a change actually improves results.
How to use: Primary + two secondary CTAs; proof row; UTM per link. Start simple; refine when a change actually improves results.
How to use: 3 themes you can deliver consistently. Start simple; refine when a change actually improves results.
Example
Weekly reviews cut editing time by 25% and lifted YouTube CTR by 1.2 points.
Common Pitfalls & Fixes
- Changing five things — Change one variable per week so you know what worked.
- Too many choices — Choice paralysis kills action; pick one primary CTA.
- No proof — Show numbers, logos, or testimonials; adjectives don’t convert.
Fix: Change one variable per week so you know what worked. Write it into your weekly note so you repeat what worked.
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