Podcasting: From Plays to Email — Playbook #2
Podcasting: From Plays to Email — Playbook #2. We’ll focus on small systems that turn traffic into subscribers, customers, and fans—on repeat.
Great deals align incentives; rate cards set anchors, packages close faster.
Steps
- Build a tiny funnel — Platform post → link‑in‑bio → quick win → next step.
- Define the primary outcome — Choose one metric to move this month (subs, CTR, sales).
- Iterate packages — Tweak deliverables and pricing based on closes, not guesses.
- Schedule weekly review — Decide one change: hook, CTA order, or offer.
- Publish proof — Share before/after screenshots; trust compounds.
Why this matters: Platform post → link‑in‑bio → quick win → next step. It turns creativity into a system that earns even on slow weeks.
Why this matters: Choose one metric to move this month (subs, CTR, sales). It turns creativity into a system that earns even on slow weeks.
Why this matters: Tweak deliverables and pricing based on closes, not guesses. It turns creativity into a system that earns even on slow weeks.
Why this matters: Decide one change: hook, CTA order, or offer. It turns creativity into a system that earns even on slow weeks.
Why this matters: Share before/after screenshots; trust compounds. It turns creativity into a system that earns even on slow weeks.
Toolkit
- Rate card tiers — Bronze/Silver/Gold with clear deliverables.
- Content pillars — 3 themes you can deliver consistently.
- Tracking sheet — Weekly inputs/outputs so decisions stay grounded.
How to use: Bronze/Silver/Gold with clear deliverables. Start simple; refine when a change actually improves results.
How to use: 3 themes you can deliver consistently. Start simple; refine when a change actually improves results.
How to use: Weekly inputs/outputs so decisions stay grounded. Start simple; refine when a change actually improves results.
Example
A creator raised rates 30% after packaging deliverables—close rate improved because choices were clear.
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