Merch Without Inventory — Guide #2
Merch Without Inventory — Guide #2. We’ll focus on small systems that turn traffic into subscribers, customers, and fans—on repeat.
Measure fewer things and make decisions faster; weekly reviews beat dashboards you never open.
Steps
- Schedule weekly review — Decide one change: hook, CTA order, or offer.
- Define the primary outcome — Choose one metric to move this month (subs, CTR, sales).
- Iterate packages — Tweak deliverables and pricing based on closes, not guesses.
- Build a tiny funnel — Platform post → link‑in‑bio → quick win → next step.
- Publish proof — Share before/after screenshots; trust compounds.
Why this matters: Decide one change: hook, CTA order, or offer. It turns creativity into a system that earns even on slow weeks.
Why this matters: Choose one metric to move this month (subs, CTR, sales). It turns creativity into a system that earns even on slow weeks.
Why this matters: Tweak deliverables and pricing based on closes, not guesses. It turns creativity into a system that earns even on slow weeks.
Why this matters: Platform post → link‑in‑bio → quick win → next step. It turns creativity into a system that earns even on slow weeks.
Why this matters: Share before/after screenshots; trust compounds. It turns creativity into a system that earns even on slow weeks.
Toolkit
- Link page map — Primary + two secondary CTAs; proof row; UTM per link.
- Rate card tiers — Bronze/Silver/Gold with clear deliverables.
- Tracking sheet — Weekly inputs/outputs so decisions stay grounded.
How to use: Primary + two secondary CTAs; proof row; UTM per link. Start simple; refine when a change actually improves results.
How to use: Bronze/Silver/Gold with clear deliverables. Start simple; refine when a change actually improves results.
How to use: Weekly inputs/outputs so decisions stay grounded. Start simple; refine when a change actually improves results.
Example
Weekly reviews cut editing time by 25% and lifted YouTube CTR by 1.2 points.
Common Pitfalls & Fixes
- No proof — Show numbers, logos, or testimonials; adjectives don’t convert.
- Too many choices — Choice paralysis kills action; pick one primary CTA.
- Changing five things — Change one variable per week so you know what worked.
Related Articles
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- Link‑in‑Bio That Converts — Deep Dive #2
← Previous: Podcasting: From Plays to Email — Field Notes #2 Next: Courses vs Cohorts: Which Fits — Case Files #2 →
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← Previous: Podcasting: From Plays to Email — Playbook #2 Next: Courses vs Cohorts: Which Fits — Pro Tips #2 →