How to Set Your Sponsorship Rates — Guide #2

How to Set Your Sponsorship Rates — Guide #2. Most creators leave money on the table because the path from attention to action is unclear. Let’s fix that.

Simple agreements and clean bookkeeping prevent expensive detours later.

Steps

1. Iterate packages — Tweak deliverables and pricing based on closes, not guesses.
2. Schedule weekly review — Decide one change: hook, CTA order, or offer.
3. Build a tiny funnel — Platform post → link‑in‑bio → quick win → next step.
4. Publish proof — Share before/after screenshots; trust compounds.

Why this matters: Tweak deliverables and pricing based on closes, not guesses. It turns creativity into a system that earns even on slow weeks.

Why this matters: Decide one change: hook, CTA order, or offer. It turns creativity into a system that earns even on slow weeks.

Why this matters: Platform post → link‑in‑bio → quick win → next step. It turns creativity into a system that earns even on slow weeks.

Why this matters: Share before/after screenshots; trust compounds. It turns creativity into a system that earns even on slow weeks.

Toolkit

• Tracking sheet — Weekly inputs/outputs so decisions stay grounded.
• Content pillars — 3 themes you can deliver consistently.
• Rate card tiers — Bronze/Silver/Gold with clear deliverables.
• Link page map — Primary + two secondary CTAs; proof row; UTM per link.

How to use: Weekly inputs/outputs so decisions stay grounded. Start simple; refine when a change actually improves results.

How to use: 3 themes you can deliver consistently. Start simple; refine when a change actually improves results.

How to use: Bronze/Silver/Gold with clear deliverables. Start simple; refine when a change actually improves results.

How to use: Primary + two secondary CTAs; proof row; UTM per link. Start simple; refine when a change actually improves results.

Example

A one-link page with proof and a single CTA doubled email opt‑ins in two weeks.

Common Pitfalls & Fixes

• No proof — Show numbers, logos, or testimonials; adjectives don’t convert.
• Too many choices — Choice paralysis kills action; pick one primary CTA.
• Changing five things — Change one variable per week so you know what worked.

Related Articles

• Tracking Links with UTM Discipline — Field Notes #2
• Memberships That Retain
• Podcasting: From Plays to Email
• Newsletter Growth Without Burnout — Guide #2

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