Tracking Links with UTM Discipline — Field Notes #2

Tracking Links with UTM Discipline — Field Notes #2. We’ll focus on small systems that turn traffic into subscribers, customers, and fans—on repeat.

Templates and cadence reduce decision fatigue; free your brain for creativity.

Steps

Define the primary outcome — Choose one metric to move this month (subs, CTR, sales).
Iterate packages — Tweak deliverables and pricing based on closes, not guesses.
Publish proof — Share before/after screenshots; trust compounds.
Build a tiny funnel — Platform post → link‑in‑bio → quick win → next step.

Why this matters: Choose one metric to move this month (subs, CTR, sales). It turns creativity into a system that earns even on slow weeks.

Why this matters: Tweak deliverables and pricing based on closes, not guesses. It turns creativity into a system that earns even on slow weeks.

Why this matters: Share before/after screenshots; trust compounds. It turns creativity into a system that earns even on slow weeks.

Why this matters: Platform post → link‑in‑bio → quick win → next step. It turns creativity into a system that earns even on slow weeks.

How to use: 3 themes you can deliver consistently. Start simple; refine when a change actually improves results.

How to use: Bronze/Silver/Gold with clear deliverables. Start simple; refine when a change actually improves results.

How to use: Weekly inputs/outputs so decisions stay grounded. Start simple; refine when a change actually improves results.

A one-link page with proof and a single CTA doubled email opt‑ins in two weeks.

Too many choices — Choice paralysis kills action; pick one primary CTA.
No proof — Show numbers, logos, or testimonials; adjectives don’t convert.
Changing five things — Change one variable per week so you know what worked.

Fix: Choice paralysis kills action; pick one primary CTA. Write it into your weekly note so you repeat what worked.