Tracking Links with UTM Discipline — Playbook #2
Tracking Links with UTM Discipline — Playbook #2. Most creators leave money on the table because the path from attention to action is unclear. Let’s fix that.
Simple agreements and clean bookkeeping prevent expensive detours later.
Steps
- Build a tiny funnel — Platform post → link‑in‑bio → quick win → next step.
- Publish proof — Share before/after screenshots; trust compounds.
- Iterate packages — Tweak deliverables and pricing based on closes, not guesses.
- Define the primary outcome — Choose one metric to move this month (subs, CTR, sales).
Why this matters: Platform post → link‑in‑bio → quick win → next step. It turns creativity into a system that earns even on slow weeks.
Why this matters: Share before/after screenshots; trust compounds. It turns creativity into a system that earns even on slow weeks.
Why this matters: Tweak deliverables and pricing based on closes, not guesses. It turns creativity into a system that earns even on slow weeks.
Why this matters: Choose one metric to move this month (subs, CTR, sales). It turns creativity into a system that earns even on slow weeks.
Toolkit
- Link page map — Primary + two secondary CTAs; proof row; UTM per link.
- Content pillars — 3 themes you can deliver consistently.
- Tracking sheet — Weekly inputs/outputs so decisions stay grounded.
How to use: Primary + two secondary CTAs; proof row; UTM per link. Start simple; refine when a change actually improves results.
How to use: 3 themes you can deliver consistently. Start simple; refine when a change actually improves results.
How to use: Weekly inputs/outputs so decisions stay grounded. Start simple; refine when a change actually improves results.
Example
A one-link page with proof and a single CTA doubled email opt‑ins in two weeks.
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← Previous: Negotiating Usage & Exclusivity — Playbook #2 Next: Link‑in‑Bio That Converts — Deep Dive #2 →
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← Previous: Negotiating Usage & Exclusivity — Pro Tips #2 Next: Link‑in‑Bio That Converts — Pro Tips #2 →