Rate Card Packages That Sell Themselves — Playbook #2

Rate Card Packages That Sell Themselves — Playbook #2. If your link page, rates, or cadence feel random, this gives you a plan you can run weekly.

Each platform has a few levers that move the needle; optimize those before adding new ones.

Steps

Define the primary outcome — Choose one metric to move this month (subs, CTR, sales).
Build a tiny funnel — Platform post → link‑in‑bio → quick win → next step.
Iterate packages — Tweak deliverables and pricing based on closes, not guesses.
Schedule weekly review — Decide one change: hook, CTA order, or offer.

Why this matters: Choose one metric to move this month (subs, CTR, sales). It turns creativity into a system that earns even on slow weeks.

Why this matters: Platform post → link‑in‑bio → quick win → next step. It turns creativity into a system that earns even on slow weeks.

Why this matters: Tweak deliverables and pricing based on closes, not guesses. It turns creativity into a system that earns even on slow weeks.

Why this matters: Decide one change: hook, CTA order, or offer. It turns creativity into a system that earns even on slow weeks.

How to use: Primary + two secondary CTAs; proof row; UTM per link. Start simple; refine when a change actually improves results.

How to use: Bronze/Silver/Gold with clear deliverables. Start simple; refine when a change actually improves results.

How to use: 3 themes you can deliver consistently. Start simple; refine when a change actually improves results.

How to use: Weekly inputs/outputs so decisions stay grounded. Start simple; refine when a change actually improves results.

A one-link page with proof and a single CTA doubled email opt‑ins in two weeks.

Changing five things — Change one variable per week so you know what worked.
No proof — Show numbers, logos, or testimonials; adjectives don’t convert.
Too many choices — Choice paralysis kills action; pick one primary CTA.