Tracking Links with UTM Discipline — Case Files #2

Tracking Links with UTM Discipline — Case Files #2. Most creators leave money on the table because the path from attention to action is unclear. Let’s fix that.

Each platform has a few levers that move the needle; optimize those before adding new ones.

Steps

1. Publish proof — Share before/after screenshots; trust compounds.
2. Iterate packages — Tweak deliverables and pricing based on closes, not guesses.
3. Define the primary outcome — Choose one metric to move this month (subs, CTR, sales).
4. Build a tiny funnel — Platform post → link‑in‑bio → quick win → next step.

Why this matters: Share before/after screenshots; trust compounds. It turns creativity into a system that earns even on slow weeks.

Why this matters: Tweak deliverables and pricing based on closes, not guesses. It turns creativity into a system that earns even on slow weeks.

Why this matters: Choose one metric to move this month (subs, CTR, sales). It turns creativity into a system that earns even on slow weeks.

Why this matters: Platform post → link‑in‑bio → quick win → next step. It turns creativity into a system that earns even on slow weeks.

Toolkit

• Content pillars — 3 themes you can deliver consistently.
• Link page map — Primary + two secondary CTAs; proof row; UTM per link.
• Tracking sheet — Weekly inputs/outputs so decisions stay grounded.
• Rate card tiers — Bronze/Silver/Gold with clear deliverables.

How to use: 3 themes you can deliver consistently. Start simple; refine when a change actually improves results.

How to use: Primary + two secondary CTAs; proof row; UTM per link. Start simple; refine when a change actually improves results.

How to use: Weekly inputs/outputs so decisions stay grounded. Start simple; refine when a change actually improves results.

How to use: Bronze/Silver/Gold with clear deliverables. Start simple; refine when a change actually improves results.

Example

A one-link page with proof and a single CTA doubled email opt‑ins in two weeks.

Common Pitfalls & Fixes

• Changing five things — Change one variable per week so you know what worked.
• Too many choices — Choice paralysis kills action; pick one primary CTA.
• No proof — Show numbers, logos, or testimonials; adjectives don’t convert.

Related Articles

• Affiliate Offers Without Spam — Playbook #2
• Creator‑Friendly Legal Basics — Case Files #2
• YouTube: CTR, AVD, and What to Fix — Guide #2
• Affiliate Offers Without Spam

← Previous: Negotiating Usage & Exclusivity — Playbook #2   Next: Link‑in‑Bio That Converts — Guide #2 →