YouTube: CTR, AVD, and What to Fix — Guide #2
YouTube: CTR, AVD, and What to Fix — Guide #2. Most creators leave money on the table because the path from attention to action is unclear. Let’s fix that.
Each platform has a few levers that move the needle; optimize those before adding new ones.
Steps
- Define the primary outcome — Choose one metric to move this month (subs, CTR, sales).
- Schedule weekly review — Decide one change: hook, CTA order, or offer.
- Iterate packages — Tweak deliverables and pricing based on closes, not guesses.
- Publish proof — Share before/after screenshots; trust compounds.
Why this matters: Choose one metric to move this month (subs, CTR, sales). It turns creativity into a system that earns even on slow weeks.
Why this matters: Decide one change: hook, CTA order, or offer. It turns creativity into a system that earns even on slow weeks.
Why this matters: Tweak deliverables and pricing based on closes, not guesses. It turns creativity into a system that earns even on slow weeks.
Why this matters: Share before/after screenshots; trust compounds. It turns creativity into a system that earns even on slow weeks.
Toolkit
- Rate card tiers — Bronze/Silver/Gold with clear deliverables.
- Content pillars — 3 themes you can deliver consistently.
- Link page map — Primary + two secondary CTAs; proof row; UTM per link.
- Tracking sheet — Weekly inputs/outputs so decisions stay grounded.
How to use: Bronze/Silver/Gold with clear deliverables. Start simple; refine when a change actually improves results.
How to use: 3 themes you can deliver consistently. Start simple; refine when a change actually improves results.
How to use: Primary + two secondary CTAs; proof row; UTM per link. Start simple; refine when a change actually improves results.
How to use: Weekly inputs/outputs so decisions stay grounded. Start simple; refine when a change actually improves results.
Example
A creator raised rates 30% after packaging deliverables—close rate improved because choices were clear.
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