TikTok & Reels: Hooks That Work — Playbook #2

TikTok & Reels: Hooks That Work — Playbook #2. If your link page, rates, or cadence feel random, this gives you a plan you can run weekly.

Templates and cadence reduce decision fatigue; free your brain for creativity.

Steps

Build a tiny funnel — Platform post → link‑in‑bio → quick win → next step.
Schedule weekly review — Decide one change: hook, CTA order, or offer.
Iterate packages — Tweak deliverables and pricing based on closes, not guesses.
Publish proof — Share before/after screenshots; trust compounds.

Why this matters: Platform post → link‑in‑bio → quick win → next step. It turns creativity into a system that earns even on slow weeks.

Why this matters: Decide one change: hook, CTA order, or offer. It turns creativity into a system that earns even on slow weeks.

Why this matters: Tweak deliverables and pricing based on closes, not guesses. It turns creativity into a system that earns even on slow weeks.

Why this matters: Share before/after screenshots; trust compounds. It turns creativity into a system that earns even on slow weeks.

How to use: Weekly inputs/outputs so decisions stay grounded. Start simple; refine when a change actually improves results.

How to use: Bronze/Silver/Gold with clear deliverables. Start simple; refine when a change actually improves results.

How to use: Primary + two secondary CTAs; proof row; UTM per link. Start simple; refine when a change actually improves results.

Weekly reviews cut editing time by 25% and lifted YouTube CTR by 1.2 points.